This is why you should use graphic design professionals when using Photoshop!

Written By kevin carvill

Kensington Palace has released a photograph of Catherine, Princess of Wales, taken by Prince William to celebrate Mothers’s Day. It is a delightfully posed image with Catherine and her three children gathered around her, looking suitably happy.

However, there seems to have been an issue regarding the image. So far, four photo agencies including Getty Images, AFP, Reuters and Associated Press have pulled the photo due to concerns of “manipulation”.

There is nothing wrong with retouching an image to improve lighting, contrast or perhaps remove a blemish here and there, the issues here seems to be the rather clumsy and amateur way in which it was done. Minor adjustments are allowed by photo agencies, including cropping the image and removing dust spots, but what is frowned upon is changes in density, contrast, colour and saturation levels “that substantially alter the original scene”.

The photo agencies involved noted an "inconsistency in alignment of Princess Charlotte's left hand". Late on Sunday, the Associated Press, one of many international agencies that distributed the photo, issued a "kill notification" - an industry term used to make a retraction. It said: "At closer inspection it appears that the source has manipulated the image. No replacement photo will be sent."

A second news agency, Reuters, said it too had withdrawn the image "following a post-publication review". This was followed by a third agency, AFP, which also issued a "mandatory kill notice".

The use of Photoshop is fraught with danger when used by non-professional people ,and it is astounding that this image was released without someone on the Social Media team checking it before sending it out for publication.

If you need digital image manipulation then use an expert. Call me on 07958 728685 or email me: kevin@carvillcreative.co.uk

Don’t let amateurs ruin your day with sloppy Photoshop work!

kevin carvill

Kevin has been working in the creative industry for the last thirty five years and in that time has seen an enormous technological and cultural change. He has a thorough and in-depth experience of all design practices and an encyclopaedic knowledge of logo and corporate identity spanning many years.

Although nearly all commercial design work is now digitally produced, it still originates as an idea or concept and begins as a few lines sketched out on paper using good old fashioned pens or pencils. Kevin uses state-of-the-art hardware, software and lots of coffee, to enable the creation and development of these nascent ideas to become fully formed and pixel perfect. From branding through to video development for social media at Carvill we have found that the key to good design, and ultimately client satisfaction, is being able to share a rapport and empathy with our clients translating their requirements into tangible and engaging assets.

https://www.carvillcreative.co.uk/
Next

How is AI affecting graphic design?